You have worked hard. You have the idea, the investors, the people, and you have finally gotten your business off the ground. The
days are long and grueling. The ways and means of expanding and growing your company seem boundless. But there is always
worry about money.
Although the venture capital world is nowadays flooded with money—with financiers looking for new enterprises in which to sink
their cash—no small business person can afford to squander it.
Every dollar you send out for a service ought to have some measurable impact. Deciding how to spend the money you’ve set aside
for marketing can be especially difficult. Big budget ad buys are out of the question. That leaves social media. But social media is
by nature mostly hype—it thrives on wild swings in the public’s attention.
Can investing in social media really be the basis for a solid, stable marketing campaign? The short answer: Yes! However, you must
invest in the most current, most cutting-edge technology.
Snapchat is one of the most popular social media platforms in the world today. It allows you to send small photos and video to
people around the world in an instant. The image lasts for only a little while, but the point of the device is to connect with the many
people that follow you.
Indeed, connecting and sustaining relationships is what Snapchat is all about. The trouble with too many entrepreneurs, especially
pre-Millennials (Gen Xers and Baby Boomers), is that they use 21st century technology but maintain a 20th century mindset. Using
social media with the expectation of seeing an immediate surge in sales is just plain wrong.
Social media management is about building relationships. And as everyone who has been in one knows, relationships consist of
making complex adjustments to the needs and actions of others for the sake of long-term satisfaction.
Your aim in building up your social media presence is to reach out and connect with the public.
The quickest way to do this on Snapchat is to purchase SnapChat Followers and SnapChat Views. You must start somehow and you must start big. Connecting to family
and friends is not enough. You must announce your company and your brand with a bang. Working with a site that can get you
hundreds or thousands of SnapChat Followers at once is one of the best ways to
make a positive and decisive start in building your social media profile.